What We Know So Far About Apple's 'Awe Dropping' Event on September 9, 2025

Apple's highly anticipated annual September event is officially set for Tuesday, September 9, 2025, at 10 a.m. PT, broadcasting live from the Steve Jobs Theater at Apple Park in Cupertino, California. Dubbed "Awe Dropping," the keynote is expected to showcase a slew of new hardware and software updates, with a strong focus on the iPhone lineup and wearable tech. As the tech giant faces pressure to innovate in AI and hardware amid global supply chain challenges, this event could mark one of Apple's most ambitious reveals in years.

The iPhone 17 Lineup Takes Center Stage

The star of the show is undoubtedly the iPhone 17 series, which is rumored to include four models: the standard iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and a groundbreaking ultra-thin "iPhone Air" variant. This slim model could measure around 5.5mm thick, featuring a single rear camera and a 6.6-inch display, representing Apple's first major iPhone redesign in years. The Pro models are expected to boast aluminum chassis, a 48MP telephoto lens with up to 8x optical zoom, and enhanced AI capabilities integrated into iOS 26. Pre-orders may start shortly after the announcement, with availability around September 12.

Apple Watch and AirPods Upgrades

Beyond iPhones, Apple is poised to refresh its wearables. The Apple Watch Series 11 could introduce more efficient displays for better battery life, while the Apple Watch Ultra 3 might add satellite connectivity for emergency communications in remote areas. On the audio front, AirPods Pro 3 are anticipated to feature heart rate monitoring, improved active noise cancellation (ANC), and possibly adaptive audio enhancements.

Other Potential Reveals

While the event's core focus is on iPhones and wearables, rumors suggest glimpses of updated iPad Pros with faster processors and a "smarter" Vision Pro headset, potentially with AI-driven features to boost its appeal. Mac and iPad announcements are more likely reserved for an October event, and don't expect major surprises like new AirTags just yet.

As Apple continues to emphasize privacy, performance, and ecosystem integration, this "Awe Dropping" event promises to deliver innovations that could redefine user experiences. Tune in via Apple's website or YouTube for the live stream—expect the unexpected from Cupertino.