What to Expect at Apple's September 9, 2025 Event

Apple is preparing for its annual fall product event, titled "Awe Dropping," scheduled for Tuesday, September 9, 2025, at Apple Park. The event, beginning at 10 a.m. Pacific Time, is expected to showcase the new iPhone 17 series, updated smartwatches, new earbuds, and possibly other accessories, according to various industry reports and leaks. This launch comes as consumer interest in AI-enhanced devices and sleeker designs grows, with Apple aiming to update its flagship products before the holiday season.

The iPhone 17 lineup is expected to be the main attraction, potentially featuring four models: the standard iPhone 17, a new ultra-thin iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max. The iPhone 17 Air, rumored to replace the Plus variant, is said to feature a 5.5mm-thick body with a 6.6-inch display, marking one of Apple's most significant design changes since the iPhone X in 2017. All models are anticipated to come with iOS 26, offering advanced AI features for enhanced user experiences, such as improved photography and voice assistance. Reports indicate design updates, including a larger camera array across the back and a two-toned color scheme for the Pro models. Prices may increase, with the Pro starting at $1,099—$100 more than previous generations—and base storage increased to 256GB. Pre-orders might start as early as September 12, with general availability around September 19 or 20.

In addition to smartphones, Apple is expected to update its wearable lineup. The Apple Watch Series 11 and Apple Watch Ultra 3 are anticipated to introduce new features like satellite messaging for emergency SOS in remote areas and 5G connectivity, appealing to outdoor enthusiasts. The Ultra 3 may also offer health monitoring upgrades, while the Series 11 could focus on design improvements and better integration with iOS devices. Furthermore, the AirPods Pro 3 are rumored to launch with heart rate-tracking capabilities, enhancing Apple's health-focused ecosystem.

Other possible announcements include an updated AirTag 2 for item tracking and refreshed HomePod or Apple TV models, though these are less certain. Following the event, Apple is likely to discontinue several older products, including previous iPhone models, certain Apple Watches, and earlier AirPods generations, to streamline its product lineup.

The event will be livestreamed on Apple's website, YouTube, and the Apple TV app, allowing global audiences to watch in real-time. Industry analysts suggest that this launch could define Apple's AI strategy, with executives expected to emphasize how new hardware integrates with software advancements.

As anticipation builds, the "Awe Dropping" event highlights Apple's continued drive for innovation in a competitive market. Official details will be unveiled during the keynote, with potential implications for consumer tech trends through 2026.